I spoke with two local, Hudson Valley restaurant owners, Matt Crossett, co-owner of The Yorktown Grille and Drew Claxton, who co-owns the BeanRunner Café in Peekskill, NY along with her husband Ted. Both have weathered the storm and have stayed open using both practical strategies and creative ideas to encourage business.
Don’t get me wrong I love hanging out at my local venues and hearing my favorite musicians perform live in-person, but this pandemic forced me and all of us to seek our entertainment in other ways. For me it’s predominantly through live-streams.
Musicians are facing the potential of an income drought, and there is no simple solution in sight. For a while, musicians need to hunker down and ride this out. No article can make up for that loss of income, but perhaps some of the ideas here will help bridge the gap and allow musicians to make the best out of hard times.